Exfoliation is one of the most transformative steps in skincare, yet it’s often underused or misunderstood. At its core, exfoliation removes the layer of dead skin cells sitting on the surface, which can dull the complexion, clog pores and slow the absorption of active ingredients. Done correctly, exfoliation reveals brighter, …
Photo by Irina Iriser on Unsplash Have you ever glanced at the ingredients list of your favourite skincare product and stumbled upon the term “phytic acid”? You’re not alone! This natural ingredient, found in nuts, seeds, and grains, often sparks curiosity. But is phytic acid a friend or foe to …
Just as the sun is coming out, the flowers are starting into bloom and the birds are singing once again, you also want your skin to look fresh and bright. At Pure Beauty we sell as range of products that not only nourish and hydrate your skin, but also brighten …
