Ingredient Focus: Moringa Oil

Photo by Adrian Dale on Unsplash We’re always on the lookout for ingredients which can do a lot, and moringa oil is one such ingredient. Moringa is a plant that is often called the drumstick tree, the miracle tree, the ben oil tree, or the horseradish tree.  It is effective …

Should You Be “Sandwiching” Your Skincare?

Photo by Teona Swift Another day, another skincare trend, courtesy of social media. This time, it’s a phenomenon called “sandwiching”, which may sound odd or complicated, but is basically a method of layering your skincare to ensure you get the best results. It’s said to have started as part of …

Summer – Time for Fruity Drinks AND Fruity Skincare!

Photo by Toni Cuenca Most of us can agree that there is a LOT to love about the summer – warm days and long evenings, beach days, barbecues and fruity cocktails…the list goes on! While we’re very particular to enjoying a glass of Pimms with various fruits floating in it, …

Pamper Dad This Father’s Day

Photo by Tim Mossholder on Unsplash Father’s Day is almost upon us, and while the gift buying should probably have been done already, that might be easier said than done. A survey revealed that over half of the people asked found their Dad to be the most difficult member of …

Our Top 5 Best Selling SkinCeuticals Products

SkinCeuticals is a relatively new brand to Pure Beauty, but in the time that we’ve stocked it, our customers have grown to truly love it. The brand actually launched back in the early Nineties, when founding scientist Sheldon Pinnell, M.D. performed his pivotal research on topical vitamin C serums, leading …