Many women are under the impression that anti-ageing products don’t need to be used until the signs of ageing start to show, but if there’s one mantra that we at Pure Beauty stick to it’s “IT’S NEVER TOO SOON!”. Starting to use an eye cream as early as your twenties could set you in really good stead, warding off the signs of ageing before they’ve even started to show, and we’ve got an eye cream for every age. Read on to see which eye cream you should be using now.
Twenties
When you’re in your twenties, you’re probably more worried about the effects of one too many late nights and cocktails than you are about what might happen to your face in thirty tears time, but taking care of your delicate eye area early on can protect you for the future. Decleor Dark Circle and Eye Wrinkle Eraser is a great product for rejuvenating tired eyes after a busy weekend of socialising, and will also future-proof your face by correcting the first signs of ageing.
Thirties
For many of us, the transition from our twenties to our thirties means fewer late nights because of partying and more late nights because of babies or work deadlines. The effect is more-or-less the same but even in our thirties our body is producing less of what it needs to rejuvenate itself. Dermalogica Total Eye Care SPF15 is a tinted eye cream designed to re-texturise, protect and refresh your vulnerable eye area during the day with SPF15, giving you coverage to deflect attention away from those dark circles!
Forties
Unless you’re incredibly blessed, by the time most of us hit our forties we’ve got at least a few fine lines around the eye area, so hitting the problem with a more intense treatment is essential. The skin around this area is more delicate by this age, so it’s best to use something like Elemis Absolute Eye Mask which helps to decongest, firm, tone and minimise dark circles whilst lifting and supporting the delicate eye tissue.
Beyond
The older we get, the more delicate our skin becomes and the less our body is able to synthesise enough collagen to keep the skin looking firm. Ageing skin also finds it harder to retain moisture and often becomes dry and papery, while lacking tone and tightness. Elemis Pro-Collagen Eye Renewal is a targeted treatment for the delicate eye area which gives maximum support for collagen fibres and dramatically increasing cell renewal. It will drastically improve the signs of ageing around the eyes – a bit like the fountain of youth in a little pot!