Ingredient Focus: Moringa Oil

Photo by Adrian Dale on Unsplash We’re always on the lookout for ingredients which can do a lot, and moringa oil is one such ingredient. Moringa is a plant that is often called the drumstick tree, the miracle tree, the ben oil tree, or the horseradish tree.  It is effective …

Give Your Skin a Milky Treat with Pure Beauty

Photo by Monstera You’ve probably seen the word “milk” used in the naming of various beauty products, but do you know what it actually means? While Cleopatra was famous for her bathing in asses milk, none of the products below actually contain any dairy! Most “milks” are so-called because they …

Dull Skin – Five Causes and How to Fight Them

Photo by freestocks on Unsplash Dull skin is one of the top complaints of our clients, especially once the Summer months are over and Autumn is here. It’s something that affects people no matter their age, race, gender or skin type and can be tricky to reverse if you don’t …

Serums – What They Do and Why We Love Them

Photo by Karolina Grabowska If you were to speak to your Mum or Gran and ask what their skincare routine looked like when they were younger, it would probably be something along the lines of “washing your face and then using a face cream”. This evolved into “cleanse, tone and …

Everything You Need to Know About Retinol

Photo by Gabriel Gurrola on Unsplash What is retinol? Retinol is a type of vitamin that is a member of the retinoids family of vitamin A derivatives. This anti-aging ingredient is widely used and has been studied extensively. It works to minimise wrinkles, fine lines, enlarged pores, and other signs …