What’s New at Pure Beauty?

Photo by Karolina Grabowska Thanks to the constant research and innovation which is going on behind the scenes of our favourite brands, we often have new products hitting our shelves. From the newest ingredients to the hottest skincare trends, we love updating our knowledge of these products and sharing our …

Treat Yourself to a Big Night IN!

Thanks to the festive season, for many of us December is a month of nights out, parties, work events, school events and a whole load of other commitments which mean we feel like we’re never at home. That’s why, here at Pure Beauty, we’d like to declare January the month …

Decoding Skincare Ingredients: What to Look for in a Serum

Selecting the right products for your skin can be a daunting task, especially when faced with a myriad of ingredients. Among the essential components, serums have gained immense popularity for their targeted effects and potent formulations. However, not all serums are created equal. To navigate skincare successfully, it’s crucial to …

Five Ways to Reverse The Signs of Sun Damage

Basking in the warm glow of the sun can be a delightful experience, but prolonged sun exposure can take a toll on your skin, leading to sun damage. Over time, this damage can manifest as wrinkles, dark spots, and a loss of elasticity. The good news is that there are …

Five Tips for Taking Care of Sensitive Skin

As winter blankets the world in a layer of frost, our skin faces a new set of challenges. The cold, dry air can wreak havoc on even the healthiest skin, and for those with sensitive skin, the season can be particularly harsh. In this blog post, we’ll explore five essential …