Five Changes for your 40+ Skincare Routine

For many women, reaching 40 feels like a very significant point in their lives. You’re just old enough to not feel like a spring chicken any more (or maybe you’re lucky and you still do!) but you’re not over the hill in ANY way, shape or form. Many of us …

Why Vitamin E Should Be Part of Your Skincare Routine

Vitamin E has been used in skincare for decades. It’s a fat soluble vitamin which is found in many foods including vegetable oils, cereals, meat, poultry, eggs, fruits, vegetables, and wheat germ oil. It has many uses besides keeping your skin in good condition and can be taken as a …

Five Beauty Products You Should Avoid and What to Replace Them With

One of the things we love about beauty products is that many companies strive to invent and innovate, putting money back into researching the best and newest ingredients to use on your skin. With new discoveries comes the realisation that some old methods should be left in the past, and …

Cheat Your Way to a Dewy Complexion

You know those lucky people with naturally dewy skin who can just wake up, wash their face and leave the house without having to make any additional effort to make their skin look fantastic? Yeah…that’s not us! Here at Pure Beauty, we’re more than happy to admit that although we …

Let Pure Beauty Brighten Your Skin

Just as the sun is coming out, the flowers are starting into bloom and the birds are singing once again, you also want your skin to look fresh and bright. At Pure Beauty we sell as range of products that not only nourish and hydrate your skin, but also brighten …