Ingredient Focus: Moringa Oil

Photo by Adrian Dale on Unsplash We’re always on the lookout for ingredients which can do a lot, and moringa oil is one such ingredient. Moringa is a plant that is often called the drumstick tree, the miracle tree, the ben oil tree, or the horseradish tree.  It is effective …

Five In-Flight Beauty Tips to Help You to Land Looking Fresh

Photo by Madjid Atmania It’s that time of year when many of us are jetting off on our holidays and for millions of us, this means travelling by plane to get to our destination. If you’re off to northern Europe, the flight time probably won’t be too bad, but if …

Make Up Tips for Skin Over 50

Photo by cottonbro from Pexels Here at Pure Beauty, we subscribe to the “beauty has no age limit” way of thinking and tend to stay away from silly rules about being “too old” for certain looks. Having said that, there’s no denying the fact that once you reach a certain …

5 Top Tips for Summer Skincare

Photo by Courtney Cook on Unsplash With British Summer Time officially in full swing and the Met Office promising some seriously scorching weather this weekend, we thought this would be a good time to share with you some tips for your summer skincare routine. We know that it’s not possible …

Three Products You Need for a Bare-Minimum Beauty Routine

Photo by Ron Lach from Pexels In recent years the humble skincare routine has evolved from being simple “cleanse, tone, moisturise” to something resembling a full day at a spa. The influence of beauty routines from other countries has also made a difference to the way we are using skincare. …