CoEnzyme Q10 – The Popular “New” Ingredient You’ve Been Using for Years

Image Source We’ve spoken many times about how the beauty industry can be subject to the same fads and fashions as any other industry, especially when it comes to the “next best” ingredients. In the mid-90’s and early noughties, it seemed that you couldn’t walk into a skincare aisle without …

These Are the Gifts Your Pregnant Friends Actually Want!

Image Source If you’ve recently had the exciting news that someone in your life is expecting a baby, there’s a good chance that you’re already thinking about what to get them as a gift to say congratulations. Obviously, there will be a lot of things that new parents will need …

Ingredient Focus: Moringa Oil

Photo by Adrian Dale on Unsplash We’re always on the lookout for ingredients which can do a lot, and moringa oil is one such ingredient. Moringa is a plant that is often called the drumstick tree, the miracle tree, the ben oil tree, or the horseradish tree.  It is effective …

Pure Beauty’s Best of British

Photo by Ian Taylor on Unsplash With the fun and frolics of the Platinum Jubilee still fresh in our minds, we’ve been taking a look at some of the fabulous products we sell which are either made in the UK or made using ingredients grown here. There were a whole …

Why You Should Look for Glycerin in Your Skincare

Photo by Daria Nepriakhina 🇺🇦 on Unsplash We’d bet a decent chunk of cash that almost everyone reading this has heard of glycerin, but we’d also bet that they know very little about it. Most people assume that glycerin is a type of sugar, but the people who first discovered …