Have You Been Using Serums Correctly?

Image Source When it comes to working out the essential steps in your skincare routine, serums should be a high priority item for everyone of any skin type. Serums are packed with active ingredients that target specific skin goals, making them one of the most potent and effective products you …

These Are the Gifts Your Pregnant Friends Actually Want!

Image Source If you’ve recently had the exciting news that someone in your life is expecting a baby, there’s a good chance that you’re already thinking about what to get them as a gift to say congratulations. Obviously, there will be a lot of things that new parents will need …

Five Non-Invasive Beauty Treatments You Can Do at Home

Photo by Tima Miroshnichenko While we would never judge anyone for choosing to opt for cosmetic surgery to correct issues about themselves which cause them stress, we often advise our clients to try some non-invasive beauty treatments first. Many non-invasive treatments can, over time, give excellent results without going under …

Ingredient Focus: Moringa Oil

Photo by Adrian Dale on Unsplash We’re always on the lookout for ingredients which can do a lot, and moringa oil is one such ingredient. Moringa is a plant that is often called the drumstick tree, the miracle tree, the ben oil tree, or the horseradish tree.  It is effective …

Five Products to Take Your Lashes from Drab to Fab!

Photo by Dominika Gregušová While the last few years seem to have been absolutely dominated by the return of the brow, with millions of women doing everything they can to enhance the appearance of their eyebrows, here at Pure Beauty, we still believe that the lashes are hugely important too. …