Ingredient Focus: Moringa Oil

Photo by Adrian Dale on Unsplash We’re always on the lookout for ingredients which can do a lot, and moringa oil is one such ingredient. Moringa is a plant that is often called the drumstick tree, the miracle tree, the ben oil tree, or the horseradish tree.  It is effective …

Five Products to Take Your Lashes from Drab to Fab!

Photo by Dominika Gregušová While the last few years seem to have been absolutely dominated by the return of the brow, with millions of women doing everything they can to enhance the appearance of their eyebrows, here at Pure Beauty, we still believe that the lashes are hugely important too. …

Should You Be “Sandwiching” Your Skincare?

Photo by Teona Swift Another day, another skincare trend, courtesy of social media. This time, it’s a phenomenon called “sandwiching”, which may sound odd or complicated, but is basically a method of layering your skincare to ensure you get the best results. It’s said to have started as part of …

How to Remedy a Dry Scalp

Photo by Thought Catalog on Unsplash For many people, their scalp is simply the thing under their hair and they have the luxury of not really needing to think about it that often. However, if you suffer from a dry scalp, there’s a good chance that it’s at the forefront …