Get Super Clean Without Dryness

When you suffer with dry skin, it can be really difficult to find a balance between products which make your face feel really clean, removing all traces of dirt and make-up, and products which don’t dry your skin out. Typically, many cleansing products can also be quite drying, so we …

10 Dos and Don’ts for Dry Skin

Don’t use a steamer or hot water on your face; hot water and steam completely dries out your skin by stripping away the skin’s own oils and causes more problems in the long run. Cool water is far kinder to dry skin Don’t use water-based moisturisers on your skin. Oil-based …

Get Your Legs Out with Confidence this Summer

It’s safe to say that here in the U.K., summer has well and truly arrived, which means long days spent having fun in the sun. More flesh will be on show, and legs are bared when everyone swaps their winter trousers for summery shorts and skirts, so looking after your …

Protect Your Pout with Pure Beauty

From sun exposure to time spent in the sea or pool, there are lots of summer-related things which can affect your lips, leaving them chapped, sore and red. Fortunately, we’ve got a whole bunch of products which can help you to protect your pout, this summer and for the rest …

The Week Before Your Wedding

Wedding season is well and truly upon us, which means that many of us are in full blown prep mode, making sure we’re looking and feeling our best before the big day. We’re sure you’ve got your beauty schedule sorted, but we thought we’d put together a list of things …