Serums – What They Do and Why We Love Them

Photo by Karolina Grabowska If you were to speak to your Mum or Gran and ask what their skincare routine looked like when they were younger, it would probably be something along the lines of “washing your face and then using a face cream”. This evolved into “cleanse, tone and …

Everything You Need to Know About Retinol

Photo by Gabriel Gurrola on Unsplash What is retinol? Retinol is a type of vitamin that is a member of the retinoids family of vitamin A derivatives. This anti-aging ingredient is widely used and has been studied extensively. It works to minimise wrinkles, fine lines, enlarged pores, and other signs …

Kickstart Your Skincare Routine with Medik8

Photo by Miriam Alonso We all want healthy, youthful skin but the quest for a great complexion can be tricky. With so many brands on the market, it can be difficult to know which products you should be using and how often. It’s even trickier if you have sensitive skin …

Five Products to Protect Your Skin’s Own Barrier

Photo by Amanda Dalbjörn on Unsplash Most of us know that the skin is made up of a combination of different layers, which all perform their own function, but you may not know what the top layer, or barrier, is and does. Simply put, the skin barrier is a watertight …

Make Up Tips for Skin Over 50

Photo by cottonbro from Pexels Here at Pure Beauty, we subscribe to the “beauty has no age limit” way of thinking and tend to stay away from silly rules about being “too old” for certain looks. Having said that, there’s no denying the fact that once you reach a certain …