Book A Care Session – with Yourself

Photo by Hassan OUAJBIR While the nation is in a state of mourning and people are looking forward to a long weekend in which to take some precious time to relax and reflect, it’s a good time to think about taking care of yourself. Most of us do the bare …

Five Reasons You Should Shop with Pure Beauty

For the last few years, there’s been no denying the fact that skincare and make-up are on the up and up. More people than ever are into looking after their skin, following makeup tutorials on YouTube, and generally taking better care of their complexion. Obviously, here at Pure Beauty, this …

Product Focus – Decleor Antidote Serum

As you know if you’re a long-time reader of our blog, we love to take the time to cast the spotlight on some of our new and extra special products when they hit our shelves. This week, it’s the turn of one of the newest serums from Decleor, their Antidote …

You’ve Heard of K-Beauty – Now Try J-Beauty!

For the last 12 months, the beauty community has been obsessed with all things Korean. K-Beauty is a beauty trend, inspired by the Korean way of doing things, and can involve up to ten different products to tackle any skin issues you might have. J-Beauty is, as you might have …

Beauty Fit for a Royal

Unlike many celebrities, you’ll never see a picture of members of the British Royal family looking bedraggled on a day off. In fact, beauty standards are so high for the Royals that the women are expected to look presentable at all times. With that in mind, we’ve looked into some …