Get Ahead of the Curve with These Gift Ideas

Photo by Simona Sergi on Unsplash Don’t worry, we’re NOT going to start using the C-word! The clocks have only just gone back, the house is still full of Halloween sweets and November has barely begun, so we’re certainly not trying to think about anything too festive just yet. However…plenty …

Soothe Your Skin With a Gentler Routine

Photo by Larm Rmah on Unsplash Something we see fairly often is clients opting for products and skincare routines which may be too powerful for their actual skin care needs. It’s tempting to always go for the most potent active ingredients or the products which promise to do the most, …

Five Lightweight Skincare Products That Are Actually Comfortable to Use in the Summer

Photo by Jordan Bauer on Unsplash Summer’s here, and while we love the sunshine and beach days, the heat and humidity can wreak havoc on our skincare routines. Heavy creams and thick lotions feel suffocating under the sun, leaving us wanting to skip skincare altogether. But fear not, glow-getters! This …

Ingredient Spotlight: Demystifying the Power of Phytic Acid

Photo by Irina Iriser on Unsplash Have you ever glanced at the ingredients list of your favourite skincare product and stumbled upon the term “phytic acid”? You’re not alone! This natural ingredient, found in nuts, seeds, and grains, often sparks curiosity. But is phytic acid a friend or foe to …

What’s New at Pure Beauty?

Photo by Karolina Grabowska Thanks to the constant research and innovation which is going on behind the scenes of our favourite brands, we often have new products hitting our shelves. From the newest ingredients to the hottest skincare trends, we love updating our knowledge of these products and sharing our …