Achieving the perfect complexion without foundation

Foundation is a Godsend for many of us, and is the quick and easy route to smooth and flawless looking skin. However, there are times- for instance, when it’s warm and when you’re working- when some foundations can feel a little too heavy on the skin. Unless you’re blessed with …

Stay Cool as a Cucumber with Pure Beauty

Photo by Breakingpic The heat is currently driving us slightly mad, and all we can think about is cooling ourselves down as efficiently as possible. Thoughts of juicy fruits and cooling cucumbers are at the forefront of our minds, and we actually stock a surprising amount of products which harness …

Five Hacks for Professional-Looking Make-Up

There are many schools of thought when it comes to make up. Some of us fall firmly into the ‘less is more’ category, where a little bit of lippy and not much else will suffice, while others prefer a stronger look with fuller coverage. There’s no right or wrong way …

Pure Beauty can help you be sun safe

We have said it before and we will say it again, even when the sky is full of clouds, you still need to protect your skin from the sun. At Pure Beauty we sell a range of products that can help ensure your skin looks and feels great, and is …

Make sure you use a quality foundation if you want all over coverage

Most women won’t be seen out of their front door without foundation caked all over their faces because it gives the matte look of perfection. However, if you’re one of these women then you’ll probably be unaware of the damage that foundation actually causes to your skin. Here are so …