What to do when your lashes need lengthening

Many clients come to Pure Beauty wanting to lengthen their lashes. Whether that is because, perhaps, they are naturally shorter and quite straight, or if it is because of overuse of products and make-up over the years. Or even conditions such as Madarosis, where the lashes fall out and take …

Raise Your Beauty Game with Innovative Ingredients

Photo by Diane Serik on Unsplash From potent botanical extracts to cutting-edge biotechnology, the realm of skincare and cosmetics continually pushes boundaries to deliver remarkable results. With this in mind, we’re delving into the realm of innovative ingredients, exploring how they redefine beauty standards and transform skincare routines. Through meticulous …

Get Swimsuit Ready with Pure Beauty

Photo by Darius Bashar on Unsplash This time of year is exciting for many of us as we start to think about summer holidays, time spent on the beach or round the pool with our family, or simply laying in the garden, reading a book! However, keeping up with things …

Banish The Brassiness from Your Blonde This Spring

Photo by Katie McBroom on Unsplash If the celebs and catwalks are anything to go by (and let’s face it, they usually dictate the newest trends) then icy blonde is going to be THE coveted hair colour this Spring. If you’re lucky enough to have natural baby-blonde locks, you’re already …

Five of the Best Hydrating Cleansers for Every Budget

Cleansing your face when you have dry skin can be more difficult than you’d expect. While keeping your face free from dirt and impurities is hugely important, as is getting rid of excess skin cells which can make make-up claggy, many cleansers can exacerbate the factors which make dry skin …