Photo by Dominika Gregušová While the last few years seem to have been absolutely dominated by the return of the brow, with millions of women doing everything they can to enhance the appearance of their eyebrows, here at Pure Beauty, we still believe that the lashes are hugely important too. …
Photo by Teona Swift Another day, another skincare trend, courtesy of social media. This time, it’s a phenomenon called “sandwiching”, which may sound odd or complicated, but is basically a method of layering your skincare to ensure you get the best results. It’s said to have started as part of …
Photo by Thought Catalog on Unsplash For many people, their scalp is simply the thing under their hair and they have the luxury of not really needing to think about it that often. However, if you suffer from a dry scalp, there’s a good chance that it’s at the forefront …
Photo by Stavrialena Gontzou on Unsplash For a long time, poker-straight hair was all the rage, which meant that our curly sisters were using chemicals and heat to control their curls. Recently, however, the “Curly Girl” movement (which is also popular with the guys, by the way!) has meant that …
Photo by Monstera You’ve probably seen the word “milk” used in the naming of various beauty products, but do you know what it actually means? While Cleopatra was famous for her bathing in asses milk, none of the products below actually contain any dairy! Most “milks” are so-called because they …
