Five Key Skincare Terms Explained

One of the things that we hear quite often from our clients is that they see lots of words on labels and it product descriptions, but they just don’t quite know what they mean. For a complete beginner (or even for a seasoned pro in some cases…) skincare labels can …

Minimalist Beauty – What are the Essential Steps?

In recent years, beauty and skincare have taken off in a big way, much to our delight. Every celebrity has their own range of products, people are taking beauty routines from far-flung shores like Korea and everyone is taking their skincare just a bit more seriously. But, with people’s daily …

How to Avoid Scarring from Acne

Acne is a problem which affects a large amount of people. Anyone can get acne, but it’s most common in teens and young adults. An estimated 80 percent of people between ages 11 and 30 have acne outbreaks at some point making it one of the most common skin complaints. …

A Beginners Guide to Better Skin

Working with beauty products, day in, day out, means that we at Pure Beauty come into contact with a lot of different people, all of whom have different skin and different issues. It’s taught us that, although every single face is different, there are a few basic truths which remain …