Five Reasons You Should Shop with Pure Beauty

For the last few years, there’s been no denying the fact that skincare and make-up are on the up and up. More people than ever are into looking after their skin, following makeup tutorials on YouTube, and generally taking better care of their complexion. Obviously, here at Pure Beauty, this …

Product Focus – Decleor Antidote Serum

As you know if you’re a long-time reader of our blog, we love to take the time to cast the spotlight on some of our new and extra special products when they hit our shelves. This week, it’s the turn of one of the newest serums from Decleor, their Antidote …

Go Veganuary On Your Beauty Rotuine

Unless you’ve been living under a rock for the last 6 years, you probably have heard of the phenomenon that is Veganuary. The movement started back in 2014, when the people who came up with the concept invited others to join them in giving up meat for the first month …

Does Everyone Need to Use a Toner?

Even people with little or no interest in beauty or skincare will be able to tell you that the standard is “cleanse, tone, moisturise”. However, the ‘tone’ step is probably the one which is most misunderstood. Everyone knows why you need to clean your skin, and it’s easy to work …

Are You Making These Five Mistake When Washing Your Face?

Washing your face seems like the simplest job in the world and something that anyone can do with a degree of success. However, there are actually a few things that you should try to avoid while washing your face, and they’re all a lot more common that you might think. …