Discover the power of roses at Pure Beauty

The beauty of roses extends beyond their pride of place in gardens around the world and their delicate fragrance. This iconic bloom has been recognised for its anti-inflammatory and antioxidant qualities so it is little surprise that all the brands we stock at Pure Beauty, use it in some of …

Plumping Products at Pure Beauty

If you are into plumping products, you will no doubt of noticed that ‘hyaluronic acid’ is an ingredient that is being used more often, but do you know why? Essentially, hyaluronic acid works a little bit like a sponge because it holds onto water and keeps it in the skin. …