Incredible Ingredients – Niacinamide

The brands that we sell here at Pure Beauty all have one thing in common – attention to detail. From the packaging to the ingredients, all of our brands focus on every little detail of their products to give you the best skincare available. We care just as deeply about …

Five Beauty Products You Should Avoid and What to Replace Them With

One of the things we love about beauty products is that many companies strive to invent and innovate, putting money back into researching the best and newest ingredients to use on your skin. With new discoveries comes the realisation that some old methods should be left in the past, and …

Korean Skincare the Pure Beauty Way

When people hear the phrase “Korean skincare”, many assume that this means that all of the products need to be of Korean origin, making it a little inaccessible to us in the West. However, Korean skincare is more of an ethos than a strict list of products, containing a number …

Assessing Your Weekly Skin Routine

One of the most commonly asked questions by our clients is “what should my daily skincare routine be?”. While this is an important question, a lot of people tend to overlook the things which should be done on a weekly basis to keep their skin healthy. With this in mind, …

Follow This Guide to Get Your Smoothest Skin Ever

If you’re not one of those people who was blessed with ultra-smooth skin, you may look at those with a complexion like porcelain and wonder what sort of witchcraft they employ to help them get a perfect skin texture. However, there’s no great mystery to smooth skin, just a good …