Where to Focus Your Anti-Ageing Efforts

We’ve all got that one friend who looks as though she isn’t ageing, and there’s a good chance that’s because she has a strict and stringent anti-ageing regime. A proper routine will consist of using several products to target several individual areas, rather than expecting one product to do everything. …

Treat Your Mum to Perfect Skin this Mother’s Day

With Mother’s Day just around the corner, many of us are starting to think about the lovely things that we want to buy our mums to say thank you for being in our lives. As far as we’re concerned, there is no better way to say thanks to our mums …

Need Christmas Inspiration for the Men in Your Life?

Here at Pure Beauty, we feel that skincare makes an amazing gift at any time of year, but especially at Christmas. However, the men in our lives often get overlooked when it comes to skincare, despite the fact that it’s becoming more and more common for men to have a …

What is Slow Beauty and Why Should I Be Taking Notice?

2019 has well and truly been a year for new beauty movements, from Korean-inspired K-Beauty to Japanese inspired J-Beauty and everything in between, we feel like we learnt a lot about what beauty really means. Although the concept of Slow Beauty may seem like a new one, it’s actually been …

5 Common Eye Issues and How to Deal with Them

The eyes are one of the most common areas for women to have complaints about their appearance, and the problems they report are numerous. With that in mind, we thought we’d take a look at five of the most common problems to affect the eye area and give you some …