5 Reasons to Never Skip Heat Protect Products When Styling Your Hair

Photo by JESSICA TICOZZELLI Styling our hair with heated tools has become part of daily life for many of us – from straightening with flat irons to the new generation of air-stylers, almost everyone we know uses heat to style their hair. However, in the pursuit of the perfect hairstyle, …

Hair Care for Different Ages: Teens, Adults, and Seniors

Photo by  Anastasia  Shuraeva Your hair is more than just a style statement; it’s an integral part of your identity. As you move through different stages of life, your hair’s needs and challenges change. With this in mind,  and to celebrate the fact that Pure Beauty is offering 20% off …

Enhance Your Mane with Curl Wow!

Photo by Stavrialena Gontzou on Unsplash For a long time, poker-straight hair was all the rage, which meant that our curly sisters were using chemicals and heat to control their curls. Recently, however, the “Curly Girl” movement (which is also popular with the guys, by the way!) has meant that …

Five Product s to Keep The Frizz Under Control

Photo by Helena Jankovičová Kováčová from Pexels Unless you’re one of those extremely rare creatures whose hair is like a sheet of silk, you’ll probably find spending time in a hot and steamy kitchen this Christmas could have a fairly negative effect on your frizz levels. If you’ve spent the …

Do You Want to Beat the Summer Frizz?

I, for one, have coloured my hair many times. When I was younger, I loved to experiment with different colours. Which obviously meant a lot of bleach and other stripping products going through my hair, as well as different hair dyes. I remember going to my hairdresser one day and …