Patented Ingredients – Science for Your Skin

Photo by Diane Serik on Unsplash One  question that we hear a lot of people ask is “why should I spend so much money on high-end products when I can get something cheaper at the supermarket?“and the answer to that question is multi-layered. Aside from the fact that luxury beauty …

CoEnzyme Q10 – The Popular “New” Ingredient You’ve Been Using for Years

Image Source We’ve spoken many times about how the beauty industry can be subject to the same fads and fashions as any other industry, especially when it comes to the “next best” ingredients. In the mid-90’s and early noughties, it seemed that you couldn’t walk into a skincare aisle without …

The Pure Beauty Guide to Winter Self-Care

Photo by Rodolfo Sanches Carvalho on Unsplash We’ve all seen the memes and pithy comments about how January feels like the longest month of the year and how it seems like a huge stretch of time until things start to get moving again. Once Christmas and New Year are out …

Give Your Skin a Milky Treat with Pure Beauty

Photo by Monstera You’ve probably seen the word “milk” used in the naming of various beauty products, but do you know what it actually means? While Cleopatra was famous for her bathing in asses milk, none of the products below actually contain any dairy! Most “milks” are so-called because they …