Why Serums Matter in Skincare Serums are highly concentrated, fast-absorbing liquids designed to deliver potent active ingredients deep into the skin. Unlike moisturisers, which sit on the surface and form a protective barrier, Serums are formulated with smaller molecules that penetrate the skin to treat specific concerns—whether that’s fine lines, …
Many of our brands here at our Salon in Lichfield, as well as our online store, boast a wide range of products, and each have their own philosophies regarding their brand. One of our newest brands that we are proud to offer our clients, is MediK8. MediK8 was born out …
Photo by Dinç Tapa If you’ve joined the LED mask craze, you already know the promise of brighter, firmer, and more radiant skin that comes with a few minutes of light therapy. But while these futuristic masks do plenty on their own, pairing them with the right skincare can take …
Photo by KATRIN BOLOVTSOVA Discover the latest in skincare innovation with Pure Beauty’s exciting new product lineup. This season, we’re thrilled to introduce five standout items that promise to elevate your beauty routine. From advanced hair treatments to hydrating creams, each product has been carefully selected to cater to various …
Photo by Masood Aslami Vitamin C has earned its place as a powerhouse ingredient in skincare, revered for its ability to brighten, protect, and rejuvenate the skin. However, despite its popularity, many people unknowingly make mistakes when incorporating vitamin C into their skincare routines. From improper storage to incorrect application …
