GHD (Good Hair Day) are leading the way in understanding the science of hair. Their Research & Development labs in Cambridge are unique in combining physicists, material scientists, product designers and hair specialists to focus solely on the terminal manipulation of hair. The facility allows for scientific testing on hair …
Photo by Giorgio Trovato on Unsplash Keeping your makeup looking fresh all day isn’t always realistic, especially when you’re running between meetings, commuting, travelling, or heading straight from work to dinner. That’s where a curated edit of compact, multi-tasking products becomes essential. In this guide we’re rounding up Pure Beauty’s …
Photo by Tima Miroshnichenko: When it comes to grooming, a little upgrade can go a long way. Whether he’s already committed to a solid routine or just getting started, refining the basics with high-quality products can transform daily habits into moments of self-care. This edit is all about elevating the …
Photo by Dominika Gregušová While the last few years seem to have been absolutely dominated by the return of the brow, with millions of women doing everything they can to enhance the appearance of their eyebrows, here at Pure Beauty, we still believe that the lashes are hugely important too. …
Photo by Alexander Scott Lambley on Unsplash Whether you’ve already been on holiday or have one in the diary before the end of the year, there’s a chance that you’ll be enjoying the benefits of a couple of weeks in the sun. However, if you want to enjoy a sunkissed …
