What’s New at Pure Beauty?

Photo by Karolina Grabowska Thanks to the constant research and innovation which is going on behind the scenes of our favourite brands, we often have new products hitting our shelves. From the newest ingredients to the hottest skincare trends, we love updating our knowledge of these products and sharing our …

Five Tips for Taking Care of Sensitive Skin

As winter blankets the world in a layer of frost, our skin faces a new set of challenges. The cold, dry air can wreak havoc on even the healthiest skin, and for those with sensitive skin, the season can be particularly harsh. In this blog post, we’ll explore five essential …

Dry Skin Across The Age Groups

Dry skin is a common skincare concern that affects individuals of all ages. However, the reasons behind dry skin can vary significantly across different age groups. Today, we’re going to delve into the distinct factors that contribute to dry skin in teenagers, women in their 20s, 30s, 40s, and those …

Five Cleansing Mistakes You Might be Making

The ritual of cleansing is often considered the cornerstone of an effective skincare routine. However, despite our best intentions, there are common missteps that many of us unknowingly make when it comes to purifying our faces. Today, we’re looking at five mistakes that could be hindering your path to a …

The Science Behind Serums: How Do They Really Work?

Photo by KoolShooters   In the world of skincare, serums have gained immense popularity over the years. These lightweight, fast-absorbing liquids have become a staple in many beauty routines, promising to address a wide range of skin concerns, from fine lines and wrinkles to uneven tone and texture. But have you …