Keep Cool During the Heatwave

We don’t know about you, but here at Pure Beauty our main concern at the moment is just keeping cool. It’s too hot for much apart from sitting very still, next to a fan, and drinking iced water, and make-up is basically sliding off before we’ve even finished applying it! …

Protect Your Pout with Pure Beauty

From sun exposure to time spent in the sea or pool, there are lots of summer-related things which can affect your lips, leaving them chapped, sore and red. Fortunately, we’ve got a whole bunch of products which can help you to protect your pout, this summer and for the rest …

Perfect Your Pout this Winter

There’s absolutely no doubt about the fact that big pouts are IN at the moment, but unless you’re going for Kardashian-style lip filling injections, you may feel like your lips leave you feeling a little bit flat. There are, however, a few things you can do to make your pout …

Want to Ditch the Botox? Use These Plumping Serums Instead

Photo by Ruslan Sikunov If you’ve dabbled in Botox but decided the needle isn’t for you anymore, you’re not alone. Many are swapping injectables for high-performance skincare that delivers visible, natural results — no appointments required. While nothing quite freezes fine lines like Botox, today’s plumping serums come impressively close, …

Everything You Need to Know About Your Skin’s Microbiome

The word “microbiome” seems to pop up almost everywhere these days, from food and drink to daily supplements, and it’s often used in reference to our stomach. However, microbiome doesn’t just relate to your gut, but any ecosystem of bacteria, including the one living on your skin. Many companies have …