Shop at Pure Beauty and create a home spa

Imagine stepping into your bathroom and feeling as it you are walking into your favourite spa? OK, there’s the matter of the towels on the floors, the rubber ducks in the bath and a smile face drawn in the mist on the shower door, but have a quick tidy up, …

Carry Your Bag on Your Arm, Not Under Your Eyes!

Getting older can be a wonderful thing; you aren’t running around after small children (unless they’re you’re grandkids and you can usually give them back before bedtime!), you have more time for yourself and most women feel more confident than ever in their fifties and sixties. Time, however, still marches …

Make mine a mask

If your skin is feeling tired and tight and you need a super-fast complexion transformation, face masks are the way to go. Drowning you skin in a cloak of gorgeous ingredients and letting them soak in can help clean, sooth, smooth and restore your complexion, easing fine lines and erasing …

They’re Never Too Young for Skincare!

If you’re a parent who takes care of their skin and spends time on a proper skincare routine, there’s a good chance that your kids have seen you do it, and maybe they even ask to join in! There are some incredibly potent products on our site that are strictly …