Banish The Brassiness from Your Blonde This Spring

Photo by Katie McBroom on Unsplash If the celebs and catwalks are anything to go by (and let’s face it, they usually dictate the newest trends) then icy blonde is going to be THE coveted hair colour this Spring. If you’re lucky enough to have natural baby-blonde locks, you’re already …

Hair Care for Different Ages: Teens, Adults, and Seniors

Photo by  Anastasia  Shuraeva Your hair is more than just a style statement; it’s an integral part of your identity. As you move through different stages of life, your hair’s needs and challenges change. With this in mind,  and to celebrate the fact that Pure Beauty is offering 20% off …

GHD, One of the Top Brands of the Hair Industry

GHD (Good Hair Day) are leading the way in understanding the science of hair. Their Research & Development labs in Cambridge are unique in combining physicists, material scientists, product designers and hair specialists to focus solely on the terminal manipulation of hair. The facility allows for scientific testing on hair …

How to Handle Winter Hair

January is here and it’s set to be one of the coldest we’ve had for many years, which means that all of the usual issues that cold weather causes for our beauty regime will be here to stay for a while yet. One of the most annoying parts of winter …