New Year, New Skincare Routine

Photo by Angela Roma Although you might find it a bit of a cliche, January is the most popular time of the year to start a new habit, be it taking up a new hobby, looking after your health and wellbeing or simply instigating a new way of doing something. …

Should You Be “Sandwiching” Your Skincare?

Photo by Teona Swift Another day, another skincare trend, courtesy of social media. This time, it’s a phenomenon called “sandwiching”, which may sound odd or complicated, but is basically a method of layering your skincare to ensure you get the best results. It’s said to have started as part of …

Give Your Skin a Milky Treat with Pure Beauty

Photo by Monstera You’ve probably seen the word “milk” used in the naming of various beauty products, but do you know what it actually means? While Cleopatra was famous for her bathing in asses milk, none of the products below actually contain any dairy! Most “milks” are so-called because they …

Pure Beauty’s Top 5 Vegan Products

Photo by Fuzzy Rescue 1st November marks Vegan Day, and more people than ever are adopting a vegan lifestyle, with the number of vegans here in the UK estimated to have risen to over 2 million in the last few years. As such, more companies than ever are producing products …

Skin Cycling – What It Is and How to Do It

Photo by Min An In recent years, many skincare trends have popped up on social media, with TikTok being a particular font of information – although not all of it is accurate. For every decent bit of advice, there seems to be ten videos telling you to do something utterly …