Decoding Skincare Ingredients: What to Look for in a Serum

Selecting the right products for your skin can be a daunting task, especially when faced with a myriad of ingredients. Among the essential components, serums have gained immense popularity for their targeted effects and potent formulations. However, not all serums are created equal. To navigate skincare successfully, it’s crucial to …

Five Tips for Taking Care of Sensitive Skin

As winter blankets the world in a layer of frost, our skin faces a new set of challenges. The cold, dry air can wreak havoc on even the healthiest skin, and for those with sensitive skin, the season can be particularly harsh. In this blog post, we’ll explore five essential …

8 Amazing Products for Oily Skin

Photo by Haley Lawrence on Unsplash Are you tired of dealing with that pesky shine on your face by midday? Does your makeup seem to disappear into thin air as soon as you step out the door? If you struggle with oily skin, you’re not alone. Oily skin can be …

Everything You Need to Know About Toner

Photo by Sora Shimazaki The classic skincare mantra “cleanse, tone, moisturise” was conceptualised in 1968 and since then, has become one of the most well-known ways to care for your complexion. The cleanse and moisturise parts are fairly self-explanatory, but do you really know what it means to “tone”?  Here, …

Five of the Most Popular Decleor Products on Offer at Pure Beauty

Photo by Miriam Alonso If you’ve been coming to Pure Beauty for a long time, you’ll know that Decleor is one of the brands that we’ve offered for the longest time. The quality of the products speaks for itself and our customers are huge fans of pretty much everything across …