Banish The Brassiness from Your Blonde This Spring

Photo by Katie McBroom on Unsplash If the celebs and catwalks are anything to go by (and let’s face it, they usually dictate the newest trends) then icy blonde is going to be THE coveted hair colour this Spring. If you’re lucky enough to have natural baby-blonde locks, you’re already …

Three of the best peels for professional results at home

We know that you can pop into a salon and have a professional peel carried out, but we don’t always have the time to do this so it’s good to know you can get the same results at home if you use the right products. We are big believers in …

Repairing Damage from Bad Beauty Treatments

Unless you go to a highly reputable salon like Pure Beauty in Lichfield for certain beauty treatments, where the standard is beyond high, there’s a chance that you could walk away feeling less than satisfied. From iffy lashes to nasty nails, we’ve heard more than one horror story from people …

Shop at Pure Beauty and create a home spa

Imagine stepping into your bathroom and feeling as it you are walking into your favourite spa? OK, there’s the matter of the towels on the floors, the rubber ducks in the bath and a smile face drawn in the mist on the shower door, but have a quick tidy up, …