Just what is the difference between Men and Women’s Skincare?

Many a times I have witnessed my boyfriend reaching for my Elemis Marine Cream to liberally slather it all over his face, without even cleansing first! After I warn him to slowly move away from the precious product shelf in my bathroom, he casually asks “why not? Skin’s all the …

Treat Your Mum to Perfect Skin this Mother’s Day

With Mother’s Day just around the corner, many of us are starting to think about the lovely things that we want to buy our mums to say thank you for being in our lives. As far as we’re concerned, there is no better way to say thanks to our mums …

Need Christmas Inspiration for the Men in Your Life?

Here at Pure Beauty, we feel that skincare makes an amazing gift at any time of year, but especially at Christmas. However, the men in our lives often get overlooked when it comes to skincare, despite the fact that it’s becoming more and more common for men to have a …

Celebrate Christmas with Elemis

Now that we’re into December, there’s no denying that Christmas is just around the corner and most of us have started shopping for gifts. Here at Pure Beauty, we think that all of our products would make a fabulous gift for anyone who cares about their skin, but Elemis has …

Minimalist Beauty – What are the Essential Steps?

In recent years, beauty and skincare have taken off in a big way, much to our delight. Every celebrity has their own range of products, people are taking beauty routines from far-flung shores like Korea and everyone is taking their skincare just a bit more seriously. But, with people’s daily …