What to do when your lashes need lengthening

Many clients come to Pure Beauty wanting to lengthen their lashes. Whether that is because, perhaps, they are naturally shorter and quite straight, or if it is because of overuse of products and make-up over the years. Or even conditions such as Madarosis, where the lashes fall out and take …

Soft Gel Vs Hard Gel – What is the Difference?

I am sure nearly everyone has popped some nail polish on themselves, or had their nails done for them, at least once in their life. I know I personally love Gelish, as its three-week wear suits me well. Not only that, but I also know that a lot of our …

Treating your Loved Ones on Father’s Day

Treating the people in your life for Father’s Day makes them feel loved and appreciated. What better way to help someone de-stress, than buying them a relaxing treatment. Massage and facials are always popular around this time of year, and we have many different treatments on offer at our beautiful …

MediK8, Leaders in CSA Philosophy

Many of our brands here at our Salon in Lichfield, as well as our online store, boast a wide range of products, and each have their own philosophies regarding their brand. One of our newest brands that we are proud to offer our clients, is MediK8. MediK8 was born out …