Elemis – the new kid on the Pure Beauty block

At Pure Beauty we have been stockists of two great brands, Decleor and Dermalogica, for several years. To add to our portfolio of products, we are delighted to now offer our customers a fabulous range of lotions, potions and so much more from Elemis. Elemis brings together the power of …

Want to Ditch the Botox? Use These Plumping Serums Instead

Photo by Ruslan Sikunov If you’ve dabbled in Botox but decided the needle isn’t for you anymore, you’re not alone. Many are swapping injectables for high-performance skincare that delivers visible, natural results — no appointments required. While nothing quite freezes fine lines like Botox, today’s plumping serums come impressively close, …

Your Step-by-Step Guide to Using Glycolic Acid for Radiant Results

Photo by Selma DA SILVA on Unsplash If you’re chasing that smooth, luminous, “just-had-a-facial” glow, glycolic acid might be your new skincare hero. This powerhouse ingredient — a type of alpha hydroxy acid (AHA) derived from sugar cane — works by gently dissolving the bonds that hold dull, dead skin …

Five Ways Your Skin is Secretly Showing You’re Stressed

Photo by Andrea Piacquadio Your skin is one of the first places stress likes to show up. When life gets hectic, your body releases cortisol, which can trigger oiliness, dryness, breakouts, and dullness. You might think a little concealer can hide it, but often your complexion tells the full story. …

Beauty Below the Chin: 5 Must-Haves for Neck & Décolletage

Photo by Ron Lach When it comes to skincare, most of us lavish attention on our face but stop short at the jawline. Yet the neck, chin and décolletage are just as deserving of care – and often the first areas to reveal the signs of ageing. Delicate skin here …