Don’t mask oily skin- MASQUE it!

When looking in the mirror only to yet again be faced with skin which looks extra oily, it’s can be ultra tempting to reach into your make up to apply yet another layer of pressed powder. Although pressed powder can help to instantly mattify the skin and reduce the look …

Raise Your Beauty Game with Innovative Ingredients

Photo by Diane Serik on Unsplash From potent botanical extracts to cutting-edge biotechnology, the realm of skincare and cosmetics continually pushes boundaries to deliver remarkable results. With this in mind, we’re delving into the realm of innovative ingredients, exploring how they redefine beauty standards and transform skincare routines. Through meticulous …

Are Your Spots Caused by Skin Purging?

Photo by Miaversa In our many years of experience with skincare, we’ve learned that very few people are blessed with the type of skin which never develops a blemish or two. In fact, over a third (34%) of UK adults have suffered from acne at some point in their life. …

Five Common Mistakes You’re Making With Your Vitamin C Skincare

Photo by Masood Aslami Vitamin C has earned its place as a powerhouse ingredient in skincare, revered for its ability to brighten, protect, and rejuvenate the skin. However, despite its popularity, many people unknowingly make mistakes when incorporating vitamin C into their skincare routines. From improper storage to incorrect application …

Get Bedtime Right with Our Nighttime Beauty Products

Photo by Sora Shimazaki Here at Pure Beauty, we find that people seem to fall into three categories; those of us who fall into bed without giving our faces a second thought, those of us who have a comprehensive nighttime beauty routine that we perform without fail and then there …