Transform Your Complexion with a Targeted Primer

Whether you’re preparing your skin to apply makeup or just want to improve your complexion to allow you to feel more confident with a bare face, using a primer should be a part of your everyday routine. However, not all primers are created to suit every skin type so choosing …

Five Reasons You Should Shop with Pure Beauty

For the last few years, there’s been no denying the fact that skincare and make-up are on the up and up. More people than ever are into looking after their skin, following makeup tutorials on YouTube, and generally taking better care of their complexion. Obviously, here at Pure Beauty, this …

Go Veganuary On Your Beauty Rotuine

Unless you’ve been living under a rock for the last 6 years, you probably have heard of the phenomenon that is Veganuary. The movement started back in 2014, when the people who came up with the concept invited others to join them in giving up meat for the first month …

Does Everyone Need to Use a Toner?

Even people with little or no interest in beauty or skincare will be able to tell you that the standard is “cleanse, tone, moisturise”. However, the ‘tone’ step is probably the one which is most misunderstood. Everyone knows why you need to clean your skin, and it’s easy to work …

Take your party make-up off for Christmas

One glass of champagne too many can leave you wanting to jump into bed with your make-up on when you get home, don’t. However tired you are, if you clean make-up from your skin before you go to bed, while your head might be pounding in the morning, your complexion, …