Why Beta Glucan Is the Skincare Ingredient Everyone Is Talking About

Photo by Denis Komarov Beta glucan is fast becoming one of the most talked about ingredients in modern skincare, and for good reason. Known for its exceptional soothing and strengthening properties, this naturally derived ingredient, found in wheat and barley, helps support the skin barrier while delivering deep, long lasting …

Choose Self Care, Not the Scale: New Year’s Resolutions That Actually Stick

Photo by Yan Krukau As the new year begins, many of us automatically reach for diet plans and quick fixes in the hope of reshaping our bodies. But what if this year we shifted our focus from restriction to nourishment? Choosing self care over the scale is about prioritising habits …

Elevate Your Routine with Age‑Prevention Heroes

As we’ve explored, age prevention is all about proactive care: choosing scientifically-supported ingredients early and consistently to support skin health. Here are three standout picks from Pure Beauty’s Age Prevention range—each focused on clinical-grade performance, beautiful formulations, and real results. 1. Medik8 Crystal Retinal 6 A next-generation Vitamin A powerhouse, …