Choose Self Care, Not the Scale: New Year’s Resolutions That Actually Stick

Photo by Yan Krukau As the new year begins, many of us automatically reach for diet plans and quick fixes in the hope of reshaping our bodies. But what if this year we shifted our focus from restriction to nourishment? Choosing self care over the scale is about prioritising habits …

Five Ways Your Skin is Secretly Showing You’re Stressed

Photo by Andrea Piacquadio Your skin is one of the first places stress likes to show up. When life gets hectic, your body releases cortisol, which can trigger oiliness, dryness, breakouts, and dullness. You might think a little concealer can hide it, but often your complexion tells the full story. …

The Science and Ritual of Skin: A Deep Dive into Elemis – Part 2

Hydration and Protection: The Pro-Collagen Icons When it comes to anti-ageing, hydration, and overall skin health, Elemis shines brightest in its moisturisers and treatments. The Elemis Pro-Collagen Marine Cream is arguably the brand’s most famous product. Loved for its feather-light texture and clinically proven results, this moisturiser helps to improve …

Your 3-Step Anti-Ageing Night Routine

Photo by Dominic Sansotta on Unsplash We all know the feeling. The day is over, you’re exhausted, and the last thing you want is a lengthy, multi-step skincare routine before you collapse into bed. While a comprehensive routine is beneficial, a streamlined, three-step approach can be just as effective in …

Elevate Your Routine with Age‑Prevention Heroes

As we’ve explored, age prevention is all about proactive care: choosing scientifically-supported ingredients early and consistently to support skin health. Here are three standout picks from Pure Beauty’s Age Prevention range—each focused on clinical-grade performance, beautiful formulations, and real results. 1. Medik8 Crystal Retinal 6 A next-generation Vitamin A powerhouse, …