Incredible Ingredients – Niacinamide

The brands that we sell here at Pure Beauty all have one thing in common – attention to detail. From the packaging to the ingredients, all of our brands focus on every little detail of their products to give you the best skincare available. We care just as deeply about …

Five Reasons Why You Should be Wearing SPF Every Day

When you live in the UK, the weather is so unpredictable that it’s not unusual to be wearing a coat and gloves in the morning and a summer dress in the afternoon. As a result of this, we don’t have a culture of sunscreen use as they do in countries …

Know your niacinamide

Retinol, Salicylic Acid and Vitamin C are talked about a lot in the beauty world, but have you heard of Niacinamide? Nowhere near as scary as it sounds, Niacinamide is an active, water-soluble form of Vitamin B3 and it helps improve the appearance of enlarged pores, hyper pigmentation, uneven skin …

Caring for Post-Acne Skin

So, you had acne in the past and have been lucky enough to recover with clear skin. This is great news for acne-sufferers, but many people in the recovery stage still worry about how to care for their skin so that the acne scars are minimised and the spots stay …

How to Deal with Premature Ageing

Ageing is perhaps the one and only fact of life that almost every human on the planet will have to deal with. As we get older, our skin stops producing as much collagen and we start to form wrinkles, lose firmness and generally starts to look less youthful. However, for …