The Ultimate Guide to Serums from Dermalogica, Elemis, Medik8, SkinCeuticals and More

Why Serums Matter in Skincare Serums are highly concentrated, fast-absorbing liquids designed to deliver potent active ingredients deep into the skin. Unlike moisturisers, which sit on the surface and form a protective barrier, Serums are formulated with smaller molecules that penetrate the skin to treat specific concerns—whether that’s fine lines, …

Add a little vitamin love to your skin in 2020

We hope you had a wonderful Christmas and are now set for a new decade? At Pure Beauty we know that it’s important to eat a healthy diet if you want a clear complexion, but you can add to your good work by using beauty products that are packed with …