Hair Care for Different Ages: Teens, Adults, and Seniors

Photo by  Anastasia  Shuraeva Your hair is more than just a style statement; it’s an integral part of your identity. As you move through different stages of life, your hair’s needs and challenges change. With this in mind,  and to celebrate the fact that Pure Beauty is offering 20% off …

Put Your Best Foot Forward for National Feet Week!

Photo by Priscilla Du Preez on Unsplash National Feet Week might sound like a belated April Fool’s Day joke, but there is an official week in April (17th – 23rd, this year) where we’re all reminded to prioritise our foot health. The thinking behind it is that the feet are …

Patented Ingredients – Science for Your Skin

Photo by Diane Serik on Unsplash One  question that we hear a lot of people ask is “why should I spend so much money on high-end products when I can get something cheaper at the supermarket?“and the answer to that question is multi-layered. Aside from the fact that luxury beauty …

The Pure Beauty Guide to Winter Self-Care

Photo by Rodolfo Sanches Carvalho on Unsplash We’ve all seen the memes and pithy comments about how January feels like the longest month of the year and how it seems like a huge stretch of time until things start to get moving again. Once Christmas and New Year are out …

Enhance Your Mane with Curl Wow!

Photo by Stavrialena Gontzou on Unsplash For a long time, poker-straight hair was all the rage, which meant that our curly sisters were using chemicals and heat to control their curls. Recently, however, the “Curly Girl” movement (which is also popular with the guys, by the way!) has meant that …