What to do when your lashes need lengthening

Many clients come to Pure Beauty wanting to lengthen their lashes. Whether that is because, perhaps, they are naturally shorter and quite straight, or if it is because of overuse of products and make-up over the years. Or even conditions such as Madarosis, where the lashes fall out and take …

Glow Like Christmas: Why Vitamin C Is the Modern-Day Orange in Your Stocking

Photo by Alicja Gancarz on Unsplash There’s a reason oranges have long found their way into Christmas stockings: they symbolise brightness, generosity, and a little burst of luxury in the darkest part of the year. Today, that same spirit of radiance lives on in a different kind of citrus delight—vitamin …

Everything You Need to Know About Elemis Pro Collagen Morning Matrix

Photo by Curology on Unsplash What Makes Elemis Pro Collagen Morning Matrix Special? Just like many other products from the world-renowned brand, Elemis Pro Collagen Morning Matrix has earned a strong following thanks to its ability to refresh and revitalise skin that looks tired or stressed. Part of the celebrated …

Bring a Little Sparkle to Someone’s Skin With Our Elemis Gift Sets

Photo by Vitaly Gariev on Unsplash Bring a little sparkle to the festive season with our curated collection of Elemis gift sets. Perfect for treating yourself or delighting someone special, each set combines some of the brand’s most loved formulas, making them an ideal present for Christmas. Rich textures, soothing …

Your Step-by-Step Guide to Using Glycolic Acid for Radiant Results

Photo by Selma DA SILVA on Unsplash If you’re chasing that smooth, luminous, “just-had-a-facial” glow, glycolic acid might be your new skincare hero. This powerhouse ingredient — a type of alpha hydroxy acid (AHA) derived from sugar cane — works by gently dissolving the bonds that hold dull, dead skin …