Serums – What They Do and Why We Love Them

Photo by Karolina Grabowska If you were to speak to your Mum or Gran and ask what their skincare routine looked like when they were younger, it would probably be something along the lines of “washing your face and then using a face cream”. This evolved into “cleanse, tone and …

Everything You Need to Know About Retinol

Photo by Gabriel Gurrola on Unsplash What is retinol? Retinol is a type of vitamin that is a member of the retinoids family of vitamin A derivatives. This anti-aging ingredient is widely used and has been studied extensively. It works to minimise wrinkles, fine lines, enlarged pores, and other signs …

Home Manicure Tips For Nail Biters

Image Source Nail biting is something which is incredibly common, with an estimated 30% of adults and almost half of kids succumbing to a spot of nail nibbling. While plenty of studies have been conducted around nail biting, no conclusion has ever really been asserted regarding why humans do it, …

Five In-Flight Beauty Tips to Help You to Land Looking Fresh

Photo by Madjid Atmania It’s that time of year when many of us are jetting off on our holidays and for millions of us, this means travelling by plane to get to our destination. If you’re off to northern Europe, the flight time probably won’t be too bad, but if …

Make Up Tips for Skin Over 50

Photo by cottonbro from Pexels Here at Pure Beauty, we subscribe to the “beauty has no age limit” way of thinking and tend to stay away from silly rules about being “too old” for certain looks. Having said that, there’s no denying the fact that once you reach a certain …