Toners have come a long way from the harsh, alcohol-based formulas of the past. Modern toners are multi-functional products that can hydrate, calm, exfoliate, and prep the skin to absorb serums and moisturisers more effectively. For many, they represent the missing link between cleansing and treating the skin. Depending on …
Face masks are often seen as a luxury, but they can be one of the most effective steps in your skincare routine when used strategically. Unlike everyday products, masks are designed to deliver a concentrated dose of active ingredients that address specific concerns—whether it’s hydration, detoxification, calming, or firming. Different …
Exfoliation is one of the most transformative steps in skincare, yet it’s often underused or misunderstood. At its core, exfoliation removes the layer of dead skin cells sitting on the surface, which can dull the complexion, clog pores and slow the absorption of active ingredients. Done correctly, exfoliation reveals brighter, …
Why Serums Matter in Skincare Serums are highly concentrated, fast-absorbing liquids designed to deliver potent active ingredients deep into the skin. Unlike moisturisers, which sit on the surface and form a protective barrier, Serums are formulated with smaller molecules that penetrate the skin to treat specific concerns—whether that’s fine lines, …
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