Face masks are often seen as a luxury, but they can be one of the most effective steps in your skincare routine when used strategically. Unlike everyday products, masks are designed to deliver a concentrated dose of active ingredients that address specific concerns—whether it’s hydration, detoxification, calming, or firming.
Different mask types serve different purposes. Clay masks, for instance, draw out impurities and excess oil, making them ideal for oily or blemish-prone skin. Gel masks and cream masks focus on hydration and calming inflammation, while overnight masks work as an intensive treatment as you sleep.
Here are a few outstanding masks to consider:
- Medik8 Natural Clay Mask – A detoxifying mask with bentonite and kaolin clays that absorbs oil and clears pores. Ideal for breakout-prone skin.
- Elemis Peptide4 Plumping Pillow Facial – A hydrating overnight mask that replenishes tired, dry skin and leaves it looking rested and luminous.
- Dermalogica Multivitamin Power Recovery Masque – Rich in antioxidants and vitamins, this mask is often called a “five-minute facial” for how quickly it revives stressed or ageing skin.
- Jan Marini Age Intervention Retinol Plus Mask – Offers resurfacing benefits with retinol while calming inflammation and improving skin clarity.
The best time to mask is when your skin feels off-balance – dull, dry, oily or sensitive. Masks should be used 1–3 times a week depending on your skin’s needs. Apply after cleansing and exfoliating, then follow with toner, serum and moisturiser.
This weekend, you can enjoy 20 percent off all masks. It’s the perfect excuse to indulge in targeted treatment that truly makes a difference to your skin’s look and feel.