The Science and Ritual of Skin: A Deep Dive into Elemis – Part 2

Hydration and Protection: The Pro-Collagen Icons When it comes to anti-ageing, hydration, and overall skin health, Elemis shines brightest in its moisturisers and treatments. The Elemis Pro-Collagen Marine Cream is arguably the brand’s most famous product. Loved for its feather-light texture and clinically proven results, this moisturiser helps to improve …

The Science and Ritual of Skin: A Deep Dive into Elemis – Part 1

Elemis has become synonymous with British skincare luxury. Founded in 1990, it continues to be revered for its commitment to high-performance formulas, sensorial textures, and holistic wellbeing. What makes Elemis stand out is its unique blend of nature and science – a philosophy that resonates with skincare enthusiasts who want …

Moisturisers: What They Are, How They Work, and Why Your Skin Needs One

Moisturisers are a cornerstone of nearly every skincare routine, but their role is often underestimated or misunderstood. While they may seem simple — a cream or lotion applied after cleansing — the science behind moisturisers and the benefits they bring are surprisingly complex and crucial to maintaining skin health. Whether …

Elevate Your Routine with Age‑Prevention Heroes

As we’ve explored, age prevention is all about proactive care: choosing scientifically-supported ingredients early and consistently to support skin health. Here are three standout picks from Pure Beauty’s Age Prevention range—each focused on clinical-grade performance, beautiful formulations, and real results. 1. Medik8 Crystal Retinal 6 A next-generation Vitamin A powerhouse, …