When it comes to skincare, it’s easy to overlook the eye area. After all, it’s small, often hidden behind glasses or makeup, and doesn’t always demand attention until the signs of ageing, fatigue, or dryness suddenly appear. But here’s the truth: the skin around your eyes is thinner, more delicate, and more prone to damage than anywhere else on your face.
That’s why investing in a dedicated eye treatment isn’t just an extra step – it’s a smart one. And this weekend, you can save 20% on some of the best available options from Dermalogica, Medik8, Murad, SkinCeuticals, Elemis, and Jan Marini – all available now at Pure Beauty.
Morning Wake-Up: Dermalogica Awaken Peptide Eye Gel
If puffiness and tired eyes are your daily concern, starting your routine with the right morning product can make all the difference. The Dermalogica Awaken Peptide Eye Gel is designed exactly for that. With caffeine to reduce swelling and peptides to smooth, this lightweight gel instantly refreshes and prepares the eye area for the day ahead.
It absorbs quickly and works beautifully under makeup, making it ideal for those who don’t want to add an extra layer of fuss to their mornings. It’s also a great first eye product for those looking to start early with preventative care.
For a Lifted Look: Medik8 Eyelift Peptides
As we age, firmness around the eyes begins to fade. Medik8’s Eyelift Peptides serum is made for this. It uses a cocktail of five lifting peptides to visibly firm and support the delicate eye contour. The texture is silky, fragrance-free, and absorbs cleanly – perfect for sensitive eyes or layering under makeup.
But what makes this product especially effective is its cumulative benefit. Used consistently, it doesn’t just perk up tired eyes short-term – it builds resilience over time.
Advanced Ageing Support: SkinCeuticals A.G.E. Advanced Eye
If you’re noticing more established signs of ageing – like crepiness, dark circles, or slackness – the A.G.E. Advanced Eyefrom SkinCeuticals is a powerhouse. With a blend of proxylane, blueberry extract and optical diffusers, it targets the glycation process (a major factor in skin ageing) and visibly brightens and smooths.
It has a rich, nourishing texture that works beautifully at night or as a base for mature skin during the day. For those who want to go beyond basic hydration, this is a strong upgrade.
Night-Time Renewal: Murad Retinol Youth Renewal Eye Serum
Not all retinol products are suitable for the eye area, but Murad’s Retinol Youth Renewal Eye Serum is the exception. It features Murad’s gentler retinoid complex to support cell turnover and reduce crow’s feet without irritation.
This is the go-to product for smoothing texture and boosting radiance overnight. If your main concern is fine lines and you’re already using retinol on your face, this is the perfect companion for your evening routine.
Hydration Meets Luxury: Elemis Pro-Collagen Advanced Eye Treatment
Elemis Pro-Collagen Advanced Eye Treatment is more than just a moisturiser – it’s an experience. Rich, velvety, and infused with padina pavonica (a Mediterranean algae known for its firming properties), it targets fine lines and smooths the delicate skin around the eyes.
Ideal for dry or mature skin types, this cream is perfect for both morning and night. Its fragrance is minimal, and it sinks in slowly, making it ideal for those moments when you want to slow down and treat yourself.
Bringing It All Together
Not every eye concern is the same – and that’s exactly why these targeted treatments exist. Whether you’re fighting puffiness, fine lines, dark circles or dryness, the right eye product can restore brightness, firmness and hydration where it matters most.
This weekend, take advantage of 20% off and explore the eye treatments that match your needs. Every product mentioned here is currently listed on Pure Beauty, so your investment is matched by availability.
And remember: eye care isn’t about age. It’s about attention. The earlier you start, the longer your eyes will reflect vitality and care.