For the last 12 months, the beauty community has been obsessed with all things Korean. K-Beauty is a beauty trend, inspired by the Korean way of doing things, and can involve up to ten different products to tackle any skin issues you might have. J-Beauty is, as you might have …
Now that the weather is finally starting to turn autumnal, we’re already feeling the effects of the change, not least of all in our skin. Already, dryness is starting to creep in and the glow that we enjoyed during the summer months is well and truly dissipating. If you’re thinking …
There are many schools of thought when it comes to make up. Some of us fall firmly into the ‘less is more’ category, where a little bit of lippy and not much else will suffice, while others prefer a stronger look with fuller coverage. There’s no right or wrong way …
When you work in the beauty industry, you see how cyclical some of the trends are. Something which is an ESSENTIAL product one week is resigned to the bathroom bin the next. Here at Pure Beauty, we advocate a beauty regime which is a lot more sustainable than that, and …
We seem to be hanging on to the last dregs of summer here in the UK, and although our summer dresses and sandals haven’t been consigned to the back of the wardrobe just yet, there’s no doubt that boot weather won’t be far away. A lot of our customers admit …
